Award winning Meteorologist Jim Nichols loves weather…but isn’t your typical egg-head Meteorologist. As a staff Meteorologist for the networks of NBC, Jim is the anti-weathergeek, whose passion for the weather is matched only by his passion for great television and great content. He’s on a crusade to eliminate run-of-the-mill, non-interactive weathercasts from droning weathercasters and recognizes the need to match the forecast with the audience.

Jim employs multiple newsroom platforms to cater to various audience demands and maximize audience loyalty. His independent research into weather graphic usage, viewer behavior and platform interactivity have Jim providing the very best forecasts on television, online, through cell phones, blogs and a constantly running twitter account.  For Jim, success is defined by being an audience’s primary weather source, tailored to their needs and favorite platform.

Jim serves multiple audiences nationwide on local NBC stations via WeatherPlus and globally on CNBC Asia and CNBC World. In addition to television, he serves as a contributor on CNBC.com forecasting how the weather impacts financial markets and works with New York ’s Central Park Conservancy highlighting the importance of urban parks on city climates.